This study systematizes marketing objectives, provides examples of content creation using AI, and identifies differences in user engagement across various industries when publishing original and AI-generated content.
L. Dashkov, A. Nabieva, B. Karimov· Russian Journal of Managemen...· 0 citations
The article examines the theoretical and methodological aspects of the end-to-end integration of ESG principles into the marketing strategies of modern companies in the context of the transformation of the concept of sustainable development and the strengthening of stakeholders' demands for environmental, social and ma...
L. Dashkov, A. Nabieva, B. Karimov· Russian Journal of Managemen...· 0 citations
The purpose of the study is to analyze and systematize theoretical and empirical approaches to studying the impact of ESG marketing communications on consumer behavior in the digital environment, identifying contradictions and gaps in existing research.
Research methodology: it is based on a systematic review of scien...
A. Nabieva, L. Dashkov, B. Karimov· Russian Journal of Managemen...· 0 citations
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