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Author

B. Sheshagiri

2 papers indexed here

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#gene editing Review Open access Oct 2026

Genetic Improvement of Rice for Yield, Grain Quality and Abiotic Stress Tolerance: An Integrative Critical Review

Rice improvement now operates at the intersection of three objectives that were historically treated more independently: raising yield, maintaining or improving grain quality, and stabilising performance under abiotic stress. This critical narrative review evaluates the genetic architecture, breeding evidence and trans...

B. Sukrutha, N. Mahendru, Ashwani Kumar et al. · 0 citations
Review Open access Aug 2026

Digital Marketing in Agribusiness Enterprises: Capabilities, Market Access, Platform Power and the Conditions for Performance

Digital marketing has moved from a peripheral communication activity to an increasingly consequential component of market access, customer relationship management and channel strategy in agribusiness. Yet the evidence is fragmented across agribusiness, agricultural economics, information systems and small-business rese...

B. Sheshagiri, T. Priyanka, Zahid Ansari et al. · 0 citations

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