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Banoth Julee

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Open access Aug 2026

A PROJECT REPORT ON THE ROLE OF BUSINESS ANALYTICS IN STRATEGIC DECISION MAKING IN HDFC BANK

The findings indicate that analytics improves decision quality, supports risk assessment, strengthens customer service, and assists strategic planning, which contributes to informed decisions, organizational performance, competitiveness, and sustainable banking growth.

Banoth Julee, D. Lavanya · 0 citations

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