Aug 2026· International Journal of Science, Strategic Management and Technology· 0 citations
TL;DR
The findings indicate that analytics improves decision quality, supports risk assessment, strengthens customer service, and assists strategic planning, which contributes to informed decisions, organizational performance, competitiveness, and sustainable banking growth.
Abstract
Business analytics has become an important component of strategic management today in banking, where large
volumes of customer, transaction, operational, and market data are generated. This study examines the role of
business analytics in strategic decision making with reference to HDFC Bank. It focuses on decision quality, risk
management, customer relationship management, operational effectiveness, predictive analytics, and business
intelligence. Primary information from employees was examined using percentage analysis. The findings indicate
that analytics improves decision quality, supports risk assessment, strengthens customer service, and assists
strategic planning. Overall, business analytics contributes to informed decisions, organizational performance,
competitiveness, and sustainable banking growth.
Keywords: HDFC Bank, Business Analytics, Business Intelligence, Strategic Decision Making, Data
Analytics
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