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Author

Bokka Bhavana

2 papers indexed here

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Review Open access Sep 2026

Impact of Artificial Intelligence on Personalized Marketing Campaigns at Flipkart

The impact of Artificial Intelligence on personalized marketing campaigns at Flipkart is examined by analyzing customer perceptions, purchase behaviour, product recommendation effectiveness, customer engagement, satisfaction, and retention, and how AI technologies influence consumer decision-making, increase conversion...

Bokka Bhavana, Pavani Mudem, B.Vijay · 0 citations

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