Review
AI ELECTRICAL CIVIL AND MECHANICAL ENGINEERING
Bokka Bhavana, Pavani Mudem, B.Vijay
· 0 citations
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Review
Open access
Sep 2026
Impact of Artificial Intelligence on Personalized Marketing Campaigns at Flipkart
The impact of Artificial Intelligence on personalized marketing campaigns at Flipkart is examined by analyzing customer perceptions, purchase behaviour, product recommendation effectiveness, customer engagement, satisfaction, and retention, and how AI technologies influence consumer decision-making, increase conversion...
Bokka Bhavana, Pavani Mudem, B.Vijay
· International Journal of AI... · 0 citations