Preprint
Jul 2026
The Evolution of Digital Search: From Blue Links to Delegated Decision-Making
The future of search will be determined not by incremental improvements in ranking algorithms and natural-language interfaces, but by the design of open, transparent, and competitive agentic systems that govern how decisions are made and how markets operate, highlighting a set of grand challenges at the intersection of...
David M. Rothschild, N. Immorlica, Brendan Lucier et al.
· 1 citation