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Author

Devinder Kaur

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Review Open access Aug 2026

Augmented Reality as an Urban E-Marketing Tool

This study examines the effectiveness of augmented reality (AR) as an urban e-marketing instrument by comparing two culturally significant urban destinations in Japan and Malaysia. Using a quantitative mixed-data approach that integrates survey-based perceptual measures with behavioral engagement analytics, the study i...

Kok-Meng Ng, Aliya Bayakhmetova, S. Masutani et al. · 0 citations
Open access Jul 2026

AI adoption in Malaysian SMEs: Barriers, enablers, and outcomes from a qualitative study

The findings emphasise that successful AI adoption depends more on organizational AI literacy for a firm than on technology investment, and suggest that policymakers should prioritise capability building initiatives, educators develop curricula on AI targeted towards specific job roles, and MSME leaders should focus on...

Mohammad Falahat, Qi Yi Thong, Murali Raman et al. · 0 citations

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