Aug 2026· International Journal of E-Planning Research· Vol 15, pp. 1-20· 0 citations· 21 references
TL;DR
Findings indicate that AR storytelling significantly enhances emotional attachment and place meaning, while AR wayfinding improves perceived usability and spatial confidence.
Abstract
This study examines the effectiveness of augmented reality (AR) as an urban e-marketing instrument by comparing two culturally significant urban destinations in Japan and Malaysia. Using a quantitative mixed-data approach that integrates survey-based perceptual measures with behavioral engagement analytics, the study investigates how AR wayfinding accuracy, narrative immersion, and interactive features influence place experience and civic engagement intentions. Findings indicate that AR storytelling significantly enhances emotional attachment and place meaning, while AR wayfinding improves perceived usability and spatial confidence. Notably, civic engagement outcomes differ across contexts, reflecting variations in digital maturity and participatory culture. Guided by the United Nations' Sustainable Development Goals 11, 8, and 12, the study contributes empirical evidence to e-planning studies by demonstrating how AR can function as a data-driven, citizen-centered urban marketing tool that supports inclusive, regenerative urban development.
This paper examines the adoption of immersive technologies -- Augmented Reality (AR) and Virtual Reality (VR) -- in Italian museums, focusing on how digital tools shape visitor experiences across different regional contexts. Building on earlier exploratory work conducted through online surveys and preliminary field res...
Assia Liberatore, Ana Elisa De Sousa, Paula Cardoso· Le Regioni· 0 citations
Immersive technologies such as augmented reality (AR), virtual reality (VR), and the metaverse are transforming contemporary consumer experiences. While prior research has largely emphasized their ability to enhance engagement, enjoyment, and decision-making, less is known about how these technologies shape consumer we...
S. Lee, Na-An Ju· Journal of Theoretical and A...· 0 citations
While augmented reality (AR) has become a prominent tool for creating immersive customer experiences, limited understanding exists of how interactive AR experiences transform consumers from passive product evaluators into active value co‐creators. Addressing this gap, this study investigates how AR interactivity is a...
Akanksha Srivastava, G. Sahu· Global Business and Organiza...· 0 citations
Immersive virtual reality (iVR) is transforming retail by combining the convenience of e-commerce with the experiential richness of physical stores. Despite growing interest in iVR retail, limited research has examined how design elements collectively shape customer experience (CX). Drawing on the Stimulus-Organism-Res...
Aysu Erensoy, Alexander Schnack, Jonathan Elms et al.· Management & Marketing· 0 citations
Spatial representation is a cornerstone of the creative interior design industry, yet traditional static mediums often result in material waste and significant miscommunication between designers and occupants. This paper proposes an empirical evaluation framework that utilizes a user-centered mobile application prototy...
Enes Can Kilic, M. Altın· Interaction Design and Archi...· 1 citation
Virtual Reality (VR) has emerged as a transformative tool in Digital Cultural Heritage (DCH) education, shifting the focus from passive observation to creative interaction. However, existing research remains limited by a predominant focus on teachers’ technology acceptance and the use of homogeneous participant group...
