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Author

Hyeon Jo

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Review Sep 2026

The value of being human-like: how anthropomorphism and emotional expression drive social robot perceptions

This study examines how anthropomorphism and emotional expression in social robots shape users' perceptions of three distinct benefit types – hedonic, utilitarian, and symbolic – and how these perceived benefits, in turn, influence user attitude and perceived value. By adopting a benefit-based perspective, the stud...

Hyeon Jo, do-Hyung Park · 0 citations
Review Aug 2026

Why do users resist chatbots? Exploring intrapersonal and systemic barriers in AI-based services

The findings reveal that technological anxiety, perceived incompetence, impersonality, and irrelevance significantly increase resistance, which in turn reduces intention to continue use, and privacy concerns and repetitiveness show limited effects.

Hyeon Jo, Jee-Sun Oh · 0 citations

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