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Author

Jarudin Wastira

2 papers indexed here

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Review Open access Sep 2026

AI Analytics as Intelligent Management Technology: The Mediating Role of Organizational Agility in Digital Business Performance

Artificial intelligence (AI) analytics is increasingly embedded in management technology to support data-driven decision-making and organizational responsiveness. This study examines the relationships among AI Analytics (AIA), Organizational Agility (OA), and Digital Business Performance (DBP), with OA positioned as a...

D. Dedi, Jarudin Wastira, Nova Teguh Sunggono · 0 citations
Review Open access Aug 2026

Artificial Intelligence-Based Marketing and Business Performance: The Mediating Role of Customer Experience

It is demonstrated that AI-based marketing improves business performance both directly and indirectly by creating more personalised, responsive, convenient, and efficient customer interactions.

Sofia Maulida, Agus Sumarna, R. D. Heriyantoro et al. · 0 citations

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