Author

K. Ooi

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#generative ai Open access Sep 2026

Generative AI and the human touch: unpacking well-being in SME services

Results indicate that perceived knowledge about GenAI and perceived marketplace influence are positively associated with customers’ value co-creation behavior and how AI-enabled services contribute to social value primarily through functional value-in-use rather than emotional pathways.

Luan-Thanh Nguyen, Tri-Quan Dang, K. Ooi et al. · Journal of Social Impact in... · 0 citations

Review Open access Aug 2026

Generative AI as a Driver of Green Supply Chain Performance: Role of Flexibility, Responsiveness and Risk Mitigation

The traditional supply chain model can adapt to changes in environmental regulations in real time through the adoption of artificial intelligence. However, empirical evidence on how GAI‐enabled gradual, multistage capabilities can be built within the framework of green supply chain management (GSCM) by extending the...

Dipanwita Chakrabarty, Sachin Kumar Mangla, Arunangshu Giri et al. · Business Strategy and the En... · 0 citations