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Mrs. Reshma A. R. and Dr. S. Jegadeeswari

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Review Open access Oct 2026

Impact of Digital Marketing Campaigns on Consumer Perception of Jewellery Products

The proliferation of digital marketing has revolutionized consumer engagement, particularly in experience-driven sectors like the jewellery industry. This study investigates the influence of digital marketing campaigns—specifically influencer marketing, visual appeal, and personalization—on consumer perception, purchas...

Mrs. Reshma A. R. and Dr. S. Jegadeeswari · 0 citations

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