This study develops and tests a trust-based marketing model to promote the adoption of sustainable agricultural products, specifically hydroponic vegetables, in modern markets in Karawang, West Java, Indonesia. The increasing demand for healthy and environmentally friendly food has not necessarily translated into wides...
S. Sukanta, A. Suhara, Andriasan Sudarso et al.· Dinasti International Journa...· 0 citations
This study examines the influence of financial literacy, financial attitude, and financial experience on the financial behavior of Generation Z students at Politeknik Bintan Cakrawala. A quantitative survey approach was used with 58 respondents selected through purposive sampling. Data were analyzed using multiple line...
Nopita Pitri, Riyandi Nur Sumawidjaya, N. A. Sofiati et al.· The Es Economics and Entrepr...· 0 citations
The present investigation seeks to analyze the impact of financial technology, e-commerce adoption, and entrepreneurial capability on the financial performance of Micro, Small, and Medium Enterprises (MSMEs) in North Sulawesi Province, considering both direct effects and indirect effects mediated by financial literacy...
Wendiaputra Paputungan, Y. Sudaryo, N. A. Sofiati et al.· JURNAL ECONOMINA· 0 citations
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