This study reviews the scholarly discourse at the intersection of mixed methods research (MMR) and artificial intelligence (AI), specifically examining how MMR’s foundational commitments to methodological integration and evidence triangulation are represented across the literature while highlighting the continuing impo...
Niranjan Devkota, Dhan Bahadur Lowar, Dejina Thapa et al.· BIC Journal of Management· 0 citations
Green marketing has gained significant attention globally due to increasing environmental concerns such as pollution, climate change, and resource depletion. Companies are integrating eco-friendly practices into their marketing strategies to influence consumer behavior and promote sustainable consumption. Kathmandu Val...
Regenerative tourism has gained increasing scholarly attention as it seeks to generate net-positive environmental, cultural and social outcomes. However, empirical research examining tourists’ perceptions and behavioral intentions towards regenerative tourism in tourism destinations remains limited, particularly in...
Purnima Lawaju, Suraj Khaiju, A. C et al.· Journal of Responsible Touri...· 0 citations
A five-phase framework comprising Strategic Conceptualisation, Systematic Literature Synthesis, Methodology Selection, Governance, Ethics and Trust, and Continuous Reflection and Feedback is proposed, positioning the human touch, curiosity, critical thinking, critical thinking, creativity, contextual expertise, and eth...
Niranjan Devkota, M. Siddique, Dipendra Karki et al.· International Research Journ...· 0 citations
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