The study proposes an HRM-oriented conceptual framework linking digital maturity dimensions with competency development, strategic workforce planning, digital leadership, organizational learning, and participatory change management, intended as an analytically grounded conceptual guide rather than an empirically valida...
Herman Herman, Juliana Juliana, Asep Miftahuddin et al.· Human Resources Management a...· 0 citations
Agro-processing SMEs face pressure to integrate digital transformation with environmental sustainability, yet limited evidence explains how digital capabilities and environmental pressures translate into sustainable performance. This study examines whether green digital skill strategy and digital ecosystem empowerment...
Bagus Winarko, Agus Rahayu, L. Wibowo et al.· Journal of Business Manageme...· 0 citations
Background AI-driven personalized marketing is increasingly important in e-commerce, yet how personalization translates into purchase intention remains underexplored. Platform Trust and AI Transparency have received limited empirical attention as mediating mechanisms, particularly in the Indonesian context. Methods A q...
Ahmad Rasyiddin, Agus Rahayu, P. Dirgantari et al.· F1000Research· 0 citations
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