Pavani Mudem

AI Electronics

AI ELECTRICAL CIVIL AND MECHANICAL ENGINEERING

Impact of Artificial Intelligence on Personalized Marketing Campaigns at Flipkart

The impact of Artificial Intelligence on personalized marketing campaigns at Flipkart is examined by analyzing customer perceptions, purchase behaviour, product recommendation effectiveness, customer engagement, satisfaction, and retention, and how AI technologies influence consumer decision-making, increase conversion...

Cyber Security Awareness and Employee Compliance Behavior

Cybersecurity has become one of the most critical concerns for organizations as digital transformation, cloud computing, remote work, and internet-based business operations continue to expand globally. Despite significant investments in advanced security technologies, human error remains one of the leading causes of cy...

Algorithmic Trading and its Effect on Market Efficiency

It is concluded that investing in algorithmic trading platforms is highly viable, enhancing price discovery, market liquidity, and trading cost efficiency, far exceeding the 10% discount hurdle rate.

Impact of Generative AI on Consumer Purchase Decisions in E-Commerce Platforms at Myntra and Ajio

Generative Artificial Intelligence (Generative AI) has emerged as a transformative technology in the e-commerce industry by revolutionizing the way businesses interact with consumers and deliver personalized shopping experiences. Modern e-commerce platforms increasingly utilize Generative AI to generate personalized pr...