M ARKETING A UTOMATION A ND C USTOMER S EGMENTATION : A N A NALYSIS O F E-C OMMERCE C USTOMER B EHAVIOR D ATA F OR P ERSONALIZED P RODUCT R ECOMMENDATIONS
Md Sungho Kim, R. Rafi, Chidinma Ehiemere et al.
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Open access
Jul 2026
Finance and Data Analysis with Focus on Creditcard Fraud Detection
It is found that using more advanced fraud detection systems can reduce financial losses and increase customer trust, which supports overall economic stability and highlights the need to tailor solutions to specific regional and operational conditions.
Sungho Kim, R. Rafi, Shahadat Hossain et al.
· International Journal of Gri... · 0 citations