M ARKETING A UTOMATION A ND C USTOMER S EGMENTATION : A N A NALYSIS O F E-C OMMERCE C USTOMER B EHAVIOR D ATA F OR P ERSONALIZED P RODUCT R ECOMMENDATIONS

Md Sungho Kim R. Rafi Chidinma Ehiemere Oyuntugs Magsarjav Saerom Kim Sara Yague Ying Zeng Jiyeong Lee Hokyeong Hwang Shahadat Hossain Mushtaq Sarwar

Semantic Scholar