Review
Open access
Aug 2026
The Role of Generative Artificial Intelligence in Modern Business Decision-Making: Applications, Opportunities, and Future Challenges
GenAI's current business value is concentrated in augmenting, rather than automating, decision-making, with the strongest evidence for productivity gains among relatively lower-skilled or lower-performing decision-makers, and the mapping of AI capability boundaries within specific decision domains as the central future research prospect.
Rajidi Rammohan Reddy, Vinodray Thumar, Amar Jyoti Borah et al.
· International journal of com... · 0 citations