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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

Author

Ridha Chairunissa

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2 papers indexed here

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Review Open access Sep 2026

The Impact of Digital Transformation on Service Quality and Customer Loyalty in Business Organizations

Digital transformation has increasingly reshaped how business organizations design, deliver, and manage services, while simultaneously influencing customer evaluations and long-term relationships. This study aims to critically analyze the impact of digital transformation on service quality and customer loyalty in busin...

Ade Jaya Sutisna, Ridha Chairunissa, O. Perwira et al. · 0 citations
Review Open access Aug 2026

Understanding Artificial Intelligence Driven Marketing Strategies in Enhancing Consumer Engagement and Sustainable Business Competitiveness in Digital Markets

Artificial Intelligence (AI) has become a strategic driver of digital marketing transformation by enabling organizations to deliver personalized customer experiences and improve business performance. This study aims to examine the role of AI-driven marketing strategies in enhancing consumer engagement and sustainable b...

Putu Ayu Nirmala Kamiana Putri, Ridha Chairunissa, Eko Prastiyanto · 0 citations

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