Author

Saling Saling

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Review Open access Sep 2026

Leveraging authentic brand storytelling and generative artificial intelligence for brand differentiation to enhance consumer engagement in the digital marketing ecosystem

The rapid adoption of Generative Artificial Intelligence (GenAI) has transformed digital marketing by enabling brands to produce, personalize, and distribute content at unprecedented scale. However, increasing dependence on AI-generated content may create communication homogenization and weaken perceived brand authenti...

Saling Saling, R. A. Sularso, Teddy Indira Budiwan et al. · Lentera Negeri · 0 citations

Review Open access Sep 2026

Reimagining Marketing Management through the Integration of Artificial Intelligence, Brand Authenticity, and Consumer Trust to Build Competitive Advantage in the Era of Intelligent Algorithm-Driven Digital Search

Artificial intelligence (AI) is transforming marketing management by enabling data-driven decision-making, personalization, automation, and intelligent digital search. However, technological capability alone does not necessarily establish consumer relationships or sustainable competitive advantage in contemporary digit...

Andriya Risdwiyanto, Anis Marjukah, Saling Saling et al. · Journal of Social Science an... · 0 citations