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Author

Selvia De Wana

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Open access Oct 2026

The Effect of AI-Based Recommendations on Embedded Finance Use in E-Commerce through Trust Mediation among Generation X in Jakarta

Artificial intelligence increasingly shapes how e-commerce platforms recommend integrated financial services, yet evidence concerning Generation X remains limited. This methodological study examines the relationships among perceived AI-based recommendation quality, trust, and embedded finance use, while also distinguis...

Selvia De Wana, Riwandari Juniasti, Amri Sinuraya · 0 citations

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