The Effect of Trust Beliefs on AI Usage Intention: Exploring in the The Effect of Trust Beliefs on AI Usage Intention: Exploring in the Accounting Domain Accounting Domain
The study examines how human-like (HL) and system-like (SL) trust can influence AI usage intention (AUI) and perceived usefulness (PU) and the combined effect of satisfaction (ST) and frequency of use (FE) on these relationships.
Ahya Javidan, Stefano Za
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