The Effect of Trust Beliefs on AI Usage Intention: Exploring in the The Effect of Trust Beliefs on AI Usage Intention: Exploring in the Accounting Domain Accounting Domain
The study examines how human-like (HL) and system-like (SL) trust can influence AI usage intention (AUI) and perceived usefulness (PU) and the combined effect of satisfaction (ST) and frequency of use (FE) on these relationships.
It is shown that trust in AI is associated with both the facilitation and the perceived constraint of organizational decision-making, and it highlights accountability as a candidate governance mechanism for preserving self-reported human judgment in AI-assisted environments, pending behavioral validation.
Youngkeun Choi· Human Systems Management· 0 citations
As more and more AI-powered tools and platforms are adopted in organizations to automate routine tasks, support decision-making, and improve efficiency, adoption is often lopsided, with employees embracing the system while also wondering whether it can effectively perform work-critical tasks. This study examines how or...
Wittika Thangchan, W. P. Wall· Decision Science Letters· 0 citations
Artificial Intelligence (AI) chatbots represent one of the rapidly developing technologies that have been increasingly integrated across various sectors, including higher education, yet the extent to which this technology is utilized by students to support their learning processes still requires further investigation....
Muthia Adira Putri, Harijanto Pangestu· International Conferences on...· 0 citations
TTF theory is extended by demonstrating that technology fit serves as a key mechanism linking AI capabilities with user trust and satisfaction, providing a more comprehensive explanation of value creation in AI-supported task environments.
Anggraeni Widya Purwita, R. Bisma, Ghea Sekar Palupi et al.· E3S Web of Conferences· 0 citations
This study aims to analyze the effect of AI Shopping on Generation Z purchase decisions on the Shopee platform with Perceived Trust as a mediating variable. The background of this study is the growing implementation of Artificial Intelligence (AI) technology in e-commerce platforms, which provides a more personalized,...
Adzy Ruzydan Azra, Dewi Nuraini· ICEETE Conference Series· 0 citations
Practical AI experience significantly moderated the effect of explanation on trust and showed a weaker pattern for willingness to use AI, but moderation was not significant for perceived fairness.
Coi Tran, R. Delina· Kvalita Inovácia Prosperita· 0 citations
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