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Ümmü Saliha Eken İnan

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Conference Open access Aug 2026

A Bibliometric Analysis of Knowledge Management Research in Marketing

A bibliometric analysis of studies related to knowledge management and marketing that are indexed in the Web of Science database covers the period 1999-2026 and allows for the identification of long-term publication trends and emerging research directions.

Ümmü Saliha Eken İnan · European Conference on Knowl... · 0 citations