Competition of Influencers: A Model for Maximizing Online Social Impact

Competition of Influencers: A Model for Maximizing Online Social Impact

A game-theoretic model for the interactions between users and influencers, where the latter compete to maximize their impact on the population’s opinions is developed, which allows the impact of influencer differences and user population characteristics to be evaluated.

Competition of Influencers: A Model for Maximizing Online Social Impact

Competition of Influencers: A Model for Maximizing Online Social Impact

Competition of Influencers: A Model for Maximizing Online Social Impact

Helping Oneself by Helping a Rival: Social-Media Platforms’ Policies on Enabling Features for Influencers

Social-media platforms and influencers are often seen as collaborators. However, both rely primarily on advertising services, introducing a competitive dimension to their relationship. As the dominant players in this relationship, platforms have used design features, which they control, to manage this dynamic. Some pla...

The Past and Future of Online Communities: The Evolution of Competition from Scale and Attention to Trust

The paper concludes that the future of online communities belongs to practitioners who deepen connection into trust—an approach anyone can replicate if willing to do the work, and precisely because it takes time and sincerity, those who commit build a moat.