Competition of Influencers: A Model for Maximizing Online Social Impact

Competition of Influencers: A Model for Maximizing Online Social Impact

A game-theoretic model for the interactions between users and influencers, where the latter compete to maximize their impact on the population’s opinions is developed, which allows the impact of influencer differences and user population characteristics to be evaluated.

Competition of Influencers: A Model for Maximizing Online Social Impact

Competition of Influencers: A Model for Maximizing Online Social Impact

Competition of Influencers: A Model for Maximizing Online Social Impact

The Past and Future of Online Communities: The Evolution of Competition from Scale and Attention to Trust

The paper concludes that the future of online communities belongs to practitioners who deepen connection into trust—an approach anyone can replicate if willing to do the work, and precisely because it takes time and sincerity, those who commit build a moat.

Comparative Analysis of Platform Communication Mechanisms and Implications

It is pointed out that there are significant differences in user motivation, participation mode, and content strategy among different platforms, so more adaptive platform-specific communication and marketing strategies are needed.