Sep 2026· WORLD JOURNAL OF INNOVATION AND MODERN TECHNOLOGY· pp. 90· 0 citations
Abstract
This study examines the effect of digital innovation on the performance of Small and Medium-sized
Enterprises (SMEs) in Southwestern Nigeria, with particular emphasis on operational efficiency
and competitiveness. SMEs play a critical role in Nigeria’s economic development, contributing
significantly to employment generation, innovation, and GDP. However, many SMEs continue to
face challenges such as limited access to finance, inadequate infrastructure, and low technological
adoption, which hinder their performance and growth. Adopting a quantitative survey research
design, data were collected from 420 SME managers and employees across six Southwestern states
using a structured questionnaire. The study employed multiple regression analysis to evaluate the
relationship between digital innovation and SME performance. Digital innovation was measured
through indicators such as the use of digital tools for decision-making, automation, customer
service, and market expansion, while performance was assessed using profitability, efficiency, and
growth metrics. The findings reveal that digital innovation has a positive and statistically
significant effect on SME performance (β = 0.457, p < 0.001). Specifically, digital tools enhance
decision-making, improve customer service delivery, expand market reach, and reduce
operational costs. However, challenges related to digital adoption, including high costs and
limited technical expertise, were found to negatively impact performance. The study concludes
that digital innovation is a key driver of SME competitiveness and sustainability. It recommends
that policymakers and stakeholders invest in digital infrastructure, provide financial support, and
promote capacity-building initiatives to enhance digital adoption among SMEs. A holistic
approach integrating technology and human capability is essential for sustained business
performance.
Most Small and Medium Enterprises (SMEs) in Nigeria have engaged in various innovation strategies, including market and process innovations, while organizations like SMEDAN provide support through training and resources. Despite these initiatives, many SMEs continue to face performance challenges. This study examined t...
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