Aug 2026· Proceeding of International Conference on Business, Economics, Social Sciences, and Humanities· Vol 9, pp. 81-87· 0 citations· 9 references
Abstract
The purpose of this study is to analyze the influence of attitudes and perceived behavioral control on students' intentions in reducing the use of single-use plastic bottles by referring to the theory of planned behavior and its relevance to the sustainable development goals (SDGs) goal 14. The method used was quantitative approximation with a comparative study design of 32 respondents through a Likert questionnaire, tested for normality, reliability (Cronbach's Alpha = 0.846), regression, and correlation. The results of this study showed that the model was able to explain 50.2% of the variation in intentions (R²=0.502), with perceived behavioral control having a significant effect (sig. 0.010), while the attitude was not partially significant. In conclusion, the intention of plastic reduction is more influenced by external factors in the form of infrastructure availability than mere awareness. The impact of the research confirms the importance of policies and provision of refillable drinking water facilities on campus to support the reduction of plastic waste
The expansion of digital technology and easy access to shopping have increased the vulnerability of adolescents to consumerist behavior, highlighting the importance of strengthening internal factors in financial decision-making. The purpose of this study is to analyze the influene exterted by financial attitude, and se...
Muhammad Nabil Firmansyah, Aniek Hindrayani· JURNAL PENDIDIKAN GLASSER· 0 citations
Purpose: This study aims to analyze the effects of lifestyle and the thrifting phenomenon on students’ shopping decisions in the Management Study Program at Universitas Graha Karya Muara Bulian.
Design/methodology/approach: This study employed a quantitative descriptive research design using multiple linear regression...
D. Amelia, Muryati, Riman Abimayu· Preferensi : Journal of Mark...· 0 citations
This study aims to analyze the effect of attitude, subjective norm, and perceived behavioral control on accounting students' career intention to become public accountants, and to examine the moderating role of digital literacy based on the Theory of Planned Behavior (TPB). The study is motivated by the limited number o...
The rising use of digital financial services specifically the "buy now, pay later" service Kredivo on the Shopee platform reflects a shift in the transaction behavior of university students. Ease of use, promotions, and perceived risk are hypothesized to influence the intention to use this service, though the specific...
The increasing competition in the premium motorcycle industry is encouraging manufacturers to understand the factors that influence Consumer Satisfaction, especially for products that serve not only as a means of transportation but also as a Lifestyle symbol. Research on the influence of Lifestyle on Consumer Satisfact...
Danda Bambang Wibawa, Edi Nurtjahjadi· Jurnal Ragam Pengabdian· 0 citations
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