Sep 2026· INTERNATIONAL JOURNAL OF MARKETING AND COMMUNICATION STUDIES· 0 citations
TL;DR
The study concludes that within the sampled banks and context, ICT development has not yet translated into significant improvements in key strategic business outcomes, suggesting that the effectiveness of ICT may depend more on implementation quality, system integration, and user capability than on mere adoption.
Abstract
This study examined the effect of Information and Communication Technology (ICT)
development on strategic business outcomes in selected banks in Enugu State, Nigeria. The
specific objectives were to assess the influence of ICT adoption and development on operational
efficiency, customer service delivery, profitability, and competitive advantage. The study was
motivated by persistent inconsistencies in empirical literature regarding the extent to which ICT
investments translate into measurable performance improvements in the Nigerian banking
sector, particularly at the branch level where service delivery is executed. A survey research
design was adopted, and primary data were collected from management staff, ICT personnel,
and operational employees of selected branches of First Bank Plc and United Bank for Africa
(UBA) Plc in Enugu State. The study covered the period 2015–2024, reflecting the phase of
intensified digital banking transformation in Nigeria. Data collected through structured
questionnaires were analyzed using Ordinary Least Squares (OLS) regression to test the
hypothesized relationships between ICT variables and performance indicators. The empirical results revealed that ICT adoption has no significant effect on operational efficiency in the
selected banks. Similarly, ICT development does not significantly impact customer service
delivery. Based on these findings, all null hypotheses were accepted. The study concludes that,
within the sampled banks and context, ICT development has not yet translated into significant
improvements in key strategic business outcomes. This suggests that the effectiveness of ICT may
depend more on implementation quality, system integration, and user capability than on mere
adoption. The study recommends that banks focus on optimizing existing ICT infrastructure,
strengthening staff ICT competencies, and ensuring strategic alignment between digital
investments and operational processes. These measures are essential for enhancing the practical
impact of ICT on banking performance in Nigeria.
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