What Drives Citations in Production Large Language Models? An Observational Multi-Method Study of Two Million AI Citations Across Ten Thousand Web Pages
TL;DR
An observational study of approximately 2 million LLM citations from four commercial engines over six months, joined to 10,000 crawled pages from nineteen B2B SaaS workspaces, finding prompt-content alignment is the dominant page-level predictor and domain-level AI authority exceeds the strongest non-alignment page-level feature by a factor of six.
Abstract
Production large language models retrieve and cite web pages alongside generated answers, yet the page-level features that predict citation frequency remain poorly characterised. We present an observational study of approximately 2 million LLM citations from four commercial engines (ChatGPT, Claude, Google AI, Gemini) over six months, joined to 10,000 crawled pages from nineteen B2B SaaS workspaces. Sixty-plus features are tested using a nine-method consensus framework combining mixed-effects regression with domain fixed effects, FDR correction, stability-selection Lasso, double machine learning, generalised additive models, and temporal hold-out replication. Four findings survive all checks. First, prompt-content alignment (Jaccard overlap between page tokens and the full workspace prompt corpus, including non-citing prompts) is the dominant page-level predictor (beta = +0.37, 95% CI [+0.33, +0.41], q ~ 10^-73). Second, the standard AEO checklist (FAQ blocks, structured data, Core Web Vitals) shows positive effects in pooled data that reverse or collapse to zero once domain fixed effects are applied: Simpson's paradox with practical consequences for the AEO literature. Third, domain-level AI authority exceeds the strongest non-alignment page-level feature by a factor of six in mean absolute SHAP value. We release the analytic pipeline as a methodological contribution.
