Economy, Security and Sovereignty: Comparative Populist Rhetoric of Le Pen, Meloni and Weidel on X

Abstract

This article analyses how three leading female figures of the European far right—Marine Le Pen (France), Giorgia Meloni (Italy), and Alice Weidel (Germany)—construct populist discourse on X (formerly Twitter) during recent high-stakes election campaigns. The analysis is based on a corpus of 1053 posts published in the month preceding the 2022 French presidential elections, the 2022 Italian general elections, and the 2025 German federal elections. Methodologically, it combines content analysis (operationalised through a codebook developed in Atlas.ti v23), Critical Discourse Analysis, and comparative analysis to identify dominant issues, campaign strategies, and underlying discursive structures. Adopting a corpus-pragmatic perspective, the study undertakes a pragmatic examination of implicit meaning—presupposition, implication, and implicature—to show how meaning is conveyed in authentic, digitally mediated political data. The findings reveal a shared populist communicative matrix centred on polarisation, simplification, and emotional mobilisation, alongside important national variations. Le Pen and Meloni primarily construct an “internal traitor” among political elites, linking economic and social grievances to elite failure. In contrast, Weidel recentres migration and security, portraying migrants as a direct threat and mainstream parties as responsible for citizens’ insecurity. The article highlights the need for further research on gender and leadership in the contemporary European far right.