Skip to content
Review Open access

AI-Driven Translation, Linguistic Hegemony, and Neocolonialism: Reconsidering Language Power in the Digital Age

Sep 2026 · Canadian Journal of Marketing Research · Vol 16, pp. 785-792 · 0 citations

TL;DR

This conceptual research paper examines the intersection of AI-driven translation, linguistic hegemony, and neocolonialism, with particular attention to data inequality, technological ownership, market concentration, cultural homogenisation, and the digital language divide.

Abstract

bstract: Artificial intelligence (AI)-driven translation is frequently presented as a technology capable of reducing linguistic barriers and widening access to information. Yet translation technologies do not operate outside histories of unequal linguistic, economic, cultural, and technological power. This conceptual research paper examines the intersection of AI-driven translation, linguistic hegemony, and neocolonialism, with particular attention to data inequality, technological ownership, market concentration, cultural homogenisation, and the digital language divide. Drawing on the conceptual material supplied for this study and a critical review of scholarship on data colonialism, algorithmic bias, low-resource machine translation, and participatory language technology, the paper argues that the central problem is not AI translation itself but the unequal structures through which languages become visible, measurable, profitable, and technically supported. The paper develops a framework linking four dimensions of power: data, infrastructure, markets, and representation. It further considers how these dimensions affect marginalised and low-resource languages through uneven training data, limited evaluation resources, dependence on externally owned infrastructures, and the possible flattening of culturally embedded meanings. At the same time, the study recognises that AI can support language preservation, multilingual education, and cross-cultural communication when communities participate meaningfully in data creation, model development, evaluation, and governance. The paper concludes by proposing a community-centred and linguistically plural model of AI translation grounded in data sovereignty, participatory design, transparent evaluation, equitable access, and human oversight.

Read PDF

Similar papers

Preprint Oct 2026

From Algorithmic Marginalization to AI-Mediated Re-Centering: Can Culturally Grounded AI Bring Hakka Language and Culture Back into Mainstream Society?

As large language models increasingly mediate writing, translation, information retrieval, and education, the technological support available to a language may influence its position in contemporary social life. For minority and minoritized languages, this raises a dual problem: inadequate functionality can encourage m...

Chen-Chi Chang · 0 citations
Open access Sep 2026

Exploring Cultural Sensitivity in Translation through a Comparison of AI and Human Capabilities

Artificial Intelligence (AI) has become increasingly influential in translation, mainly because it can deliver translation services quickly and with relatively little effort from users. DeepL is one of the AI-based systems that has attracted attention for its ability to produce fluent and grammatically acceptable outpu...

Flora Oktaviani Chawdri, Sabrina, N. Ismail · 0 citations

CONFERENCE PROCEEDINGS The Power of Communication: Media, Translation, and Education for Global Engagement

This study examines the challenges of maintaining cultural fidelity in AI-driven Arabic−to−English translation, with a focus on metaphors and idioms and argues for hybrid AI architectures that integrate rule-based cultural databases and transfer learning, alongside human-AI collaboration to decode implicit sociohistori...

Abdelkrim Bittar · 0 citations
#generative ai Open access Sep 2026

‘Whose Language Counts?’ Linguistic Racism, Gen‐AI, and Policy Silence in Polish and Romanian AI Governance

As generative artificial intelligence spreads through European education, its development continues to be shaped overwhelmingly by English and other dominant languages. This article examines how national AI and digital education policies in Poland and Romania discursively construct a linguistically homogeneous ‘ideal...

Anna Becker, F. D. Salajan · 0 citations

CONFERENCE PROCEEDINGS The Power of Communication: Media, Translation, and Education for Global Engagement

The role of AI-driven technologies—including deepfakes and algorithmic amplification—in producing and circulating deceptive narratives designed to manipulate public perception is investigated and language, particularly through strategic mistranslation and narrative reframing, is weaponized to serve ideological interest...

Noura Salhi, El Aouni · 0 citations
Open access Sep 2026

ARTIFICIAL INTELLIGENCE AND THE ENGLISH LANGUAGE: THE IMPACT OF GENERATIVE MODELS ON WRITTEN DISCOURSE, STYLE, AND LINGUISTIC COMPETENCE

This article examines the multifaceted impact of artificial intelligence (AI) on contemporary English written communication, with particular attention to generative models such as ChatGPT and other large language models (LLMs). The analysis centers on written discourse, addressing stylistic formation, textual categorie...

Ya.Sh. S. Al-Bayati · 0 citations

We use cookies to run the site and, with your consent, for analytics and to show ads. See our Cookie Policy.