Aug 2026· Sportis. Scientific Journal of School Sport, Physical Education and Psychomotricity· Vol 12, pp. 1-31· 0 citations· 15 references
Abstract
This study aims to map the evolution of marketing research in the global fitness industry through bibliometric and thematic analysis. Data were collected from Scopus, ScienceDirect, and PubMed databases, covering the period from 2015 to 2025. A total of 2,462 articles were initially identified, with 1,171 articles meeting the inclusion criteria for analysis, and the top 10 most cited studies selected for in-depth review. The analysis was conducted using VOSviewer to examine publication trends, authorship patterns, country contributions, research domains, and thematic developments. The results indicate a significant and consistent increase in research productivity, growing from 30 publications in 2015 to 230 in 2025, with over 15,000 citations globally. The United States, China, and the United Kingdom dominate scientific contributions, while leading authors such as García-Fernández have played a central role in shaping the field. The dominant research themes include service quality, customer satisfaction, loyalty, digital fitness platforms, and customer behavior. Furthermore, the findings highlight the increasing integration of digital technologies, such as fitness applications and social media, in marketing strategies. This study demonstrates that marketing research in the fitness industry has evolved into a multidisciplinary and rapidly growing field. It also identifies future research opportunities, particularly in digital transformation, customer experience, and technology-driven service innovation within the global fitness sector
This study provides a bibliometric overview of sustainable business research published between 2015 and 2025.
Bibliographic data were retrieved from the Web of Science Core Collection and included English-language articles and
review articles. Following data screening and cleaning, 4,317 publications were retained for analysis. Performance indicators
were combined with science mapping techniques using VOSviewer to examine publication growth, influential contributors,
international collaboration, thematic structure, and emerging research topics. Scientific production increased continuously
from 128 publications in 2015 to 831 publications in 2025, with nearly seventy percent of the documents published during
the final five years of the period. China recorded the largest publication output, while England displayed the strongest
overall international collaboration. The country co-authorship network included 51 countries organized into five clusters.
Keyword co-occurrence analysis identified 260 terms grouped into five interconnected thematic clusters addressing
organizational performance, corporate responsibility and governance, technological transformation, sustainable business
model innovation, and organizational capabilities. The temporal analysis revealed growing attention to environmental,
social, and governance practices, disclosure, digital transformation, dynamic capabilities, and small and medium-sized
enterprises. The findings demonstrate that sustainable business has developed into a rapidly expanding and internationally
connected research field that increasingly integrates strategic, technological, environmental, and organizational
perspectives.
Cornelius Seciu, Daniel Șoldan· International Journal of Inn...· 0 citations
Research on economic sustainability has developed rapidly in the last two decades, reflecting global attention to the sustainability of economic development. This study aims to map the landscape of economic sustainability research through bibliometric analysis using the Scopus database in the 1990–2025 period. The analysis includes publication trends, journal sources, most productive writers and institutions, collaboration between countries, and the most commonly used keywords. Economic Sustainability is a keyword used in the title of the article to get metadata taken from the Bibliography Database of Scopus, on Friday, May 9, 2025, 11:40 AM. To develop the analysis, Bibliomagika® is used to conduct frequency analysis and for data visualization. The results showed significant growth in publications since 2019, with the dominance of research from developed countries, especially Italy, the United States, China, and the United Kingdom. In addition, a cluster of the main research themes was found, such as sustainable development, climate change, and circular economy. This finding is expected to provide important insights for academics, practitioners, and policymakers to understand the development of science and identify the potential for collaboration and the direction of future research.
Fauzan, M. Bakri, I. A. Jumbri et al.· PaperASIA· 0 citations
This study aims to map the intellectual and conceptual landscape of the B Corp movement within the scientific literature through a quantitative bibliometric analysis. Utilising the Web of Science (WoS) Core Collection database, the research analyses 108 peer-reviewed articles published between 2007 and 2025. Data visualisation and network analysis, including co-authorship and keyword co-occurrence, were performed using the VOSviewer software. The results show that the number of publications has been growing exponentially since 2011, and the majority of the articles are in the business and management field. A total of 282 keywords were evaluated, and “B Corp” (total link strength: 315) and “Corporate Social Responsibility” (total link strength: 92) were identified as central conceptual pillars. The most cited influential work is by Julie Battilana and Alnoor Ebrahim, with 728 citations. Geographic concentration is still strong in the USA and Europe, but research on emerging economies, such as Türkiye, where there are presently 15 certified B Corps, is critically lacking. The results show a conceptual move from general corporate responsibility to specific issues of 'social impact' and 'employee ownership'. The paper concludes with a research agenda for future research that can help bridge the gap between global norms and local institutional contexts, particularly for researchers in Türkiye.
Şafak Altay· Trends in Business and Econo...· 0 citations
The study aims to systematically map and synthesize the global research landscape on bank performance by employing a bibliometric approach. Using Biblioshiny as an analytical tool, the study conducts a structured extraction and comprehensive analysis of literature indexed in the scopus database. This process results in a final dataset consisting of 2,636 peer-reviewed articles published between 1990 and 2026. The analysis explores key dimensions, including publication trends, influential countries, leading institutions, prominent authors, and high-impact journals, as well as the intellectual and conceptual structures that underpin bank performance research. The findings reveal that the literature has historically been dominated by contributions from advanced economies with well-established financial systems, particularly the United States and several European countries. However, there has been a noticeable increase in contributions from developing and emerging economies in recent years, reflecting a more geographically diverse research landscape. From a conceptual perspective, bank performance research continues to be strongly anchored in core themes such as profitability, financial performance, efficiency, and corporate governance. Nevertheless, thematic evolution and trend analyses indicate a gradual shift toward more multidimensional perspectives. Recent studies increasingly integrate topics such as risk management, sustainability, digital transformation, financial technology (fintech), and environmental, social, and governance (ESG) considerations. Furthermore, external shocks most notably the COVID-19 pandemic along with rapid digitalization, have significantly influenced both research directions and methodological approaches. Despite the expanding scope of the literature, the study identifies persistent conceptual fragmentation, particularly in efforts to simultaneously integrate governance, risk, technology, and sustainability within unified analytical frameworks. Overall, this study provides a comprehensive overview of the evolution, dominant themes, and emerging research opportunities in bank performance studies, offering valuable insights for researchers, policymakers, and practitioners aiming to foster more resilient, adaptive, and sustainable banking systems.
Firmansyah Arifin, Yuliani Yuliani, I. Andriana et al.· Multidisciplinary Reviews· 0 citations
This study analyses the development, conceptual foundations, and emerging directions of Environmental, Social, and Governance (ESG) research, with particular emphasis on its contribution to business sustainability and financial performance. It aims to map the dominant research themes in the ESG literature, examine the contributions of prominent authors, institutions, journals, and countries, and identify promising avenues for future research. The study adopts a quantitative bibliometric approach based on secondary data drawn from the Scopus database. A structured screening procedure was applied to peer reviewed journal articles, conference proceedings, and review papers published in English between 2015 and 2025 that explicitly addressed ESG concepts, yielding a final sample of 2,878 publications from 607 journals. Bibliometric indicators, including authorship patterns, citation structures, institutional and country contributions, journal sources, and keyword co occurrences, were examined using VOSviewer and R Studio (Biblioshiny). The findings indicate significant expansion and diversification of ESG research over the study period, organised around six core thematic clusters: sustainable development, business values, corporate social responsibility, ESG disclosure, ESG investment, and corporate strategy. The study identifies the most influential contributors and sources shaping ESG scholarship and points to growing research opportunities in the strategic and financial integration of ESG factors.
A. Jain, Prabhat Kumar Sharma, Alok Mishra et al.· International journal of bus...· 0 citations