Gryphon-v2, a unified generate-and-rank architecture for end-to-end recommendation, and results support the practical viability of a generative retriever with a Ranking Module distilled from the Teacher Ranker as an end-to-end alternative to a production cascade.
Abstract
Industrial recommender systems are commonly deployed as multi-stage cascades with separate candidate generators, pre-rankers, and final rankers. Although effective, these cascades require repeated user-history processing, complex feature pipelines, and multiple serving stages. Semantic-ID-based generative retrieval offers a path toward simpler end-to-end systems, but next-item prediction alone does not capture the fine-grained preferences encoded by production ranking objectives. We present Gryphon-v2, a unified generate-and-rank architecture for end-to-end recommendation. The model encodes a user history once, generates Semantic-ID candidates with an autoregressive decoder, resolves them to catalogue items, and ranks them with an item-level Ranking Module that reuses the shared encoder states. To transfer fine-grained production ranking preferences without adding an expensive second model to the serving path, we distill a high-capacity, training-only Teacher Ranker into the Ranking Module. Gryphon-v2 is trained with Rollout Distillation: teacher scores are the only ranking supervision, and they are collected over two complementary candidate distributions. Rollouts from the current decoder expose the Ranking Module to candidates produced by the same generation mechanism used at serving time, while logged impressions cover items users were actually shown. In an online A/B experiment on a large-scale recommendation surface at Yandex Music, a single Gryphon-v2 model replaces a production cascade comprising more than 15 candidate generators, pre-ranking, and final ranking. The deployment increases the number of active users by 1.41% at serving latency comparable to the production cascade. These results support the practical viability of a generative retriever with a Ranking Module distilled from the Teacher Ranker as an end-to-end alternative to a production cascade.
Pair-Space Generation (PSG), a reformulation that elevates the generation atom from individual items to ordered item pairs and establishes three theoretical guarantees that it is bijective with item-space generation and induces an equivalent family of sequence distributions, thus incurring no loss of expressiveness.
Chao Feng, Li Ma, Xiancheng Gao et al.· 0 citations
Modern industrial recommendation systems typically separate recall and ranking into two independent stages. Although this cascade supports corpus-level retrieval and fine-grained multi-objective scoring, it causes objective inconsistency, information loss at the candidate hand-off, and redundant user-side context computation. Meanwhile, the generative recall and ranking scaling share a common Transformer-based modeling philosophy, where architectural consistency creates a natural opportunity for unified integration. However, direct sharing remains challenging since the two tasks require different information visibility and optimization methods. Therefore, we propose \textbf{UniR$^2$}, a \textbf{Uni}fied decoder-only Transformer that unifies Generative \textbf{R}ecall and Multi-Objective \textbf{R}anking within a single heterogeneous sequence comprising user context, SID trajectory, and item features. Within this sequence, the generated trajectory serves as a representation bridge between recall and ranking, where Dual-Query Prefix-Causal Attention provides task-specific visibility. The two tasks share the base attention weights but retain separate optimization boundaries, with ranking-side LoRA preserving ranking adaptability without disrupting the generative backbone. Extensive offline experiments on large-scale industrial data demonstrate the effectiveness and efficiency of UniR$^2$ for both recall and ranking. Long-term online A/B tests on Kuaishou platform further show consistent positive gains, validating the practicality of unified model in large-scale recommendation systems.
Ruochen Yang, Shuang Wen, Pengbo Xu et al.· 0 citations
Industrial recommenders rely on two model families that have evolved largely independently: feature-interaction models over multi-field user/item features, and sequential models over user-behavior histories. Production systems couple them only loosely. To unify the two, we present UniDot, a novel architecture for post-click conversion prediction built from the factorization-machine (FM) point of view: the embedding inner product---which powers collaborative filtering and lets a recommender generalize to unseen user--item pairs---is the same primitive as attention's query dot key scoring, so a single dot-product of tokens can underlie both feature interaction and sequence modeling. UniDot tokenizes non-sequential fields and multi-domain behavioral sequences into one shared token space and stacks a single macro-block in which a token-mixing bus and a sequence-retrieval bus (item tokens cross-attending the histories) run in parallel and exchange state each layer through an MLP-Mixer fusion, while an FM Highway carries explicit per-layer dot-product interactions around the residual stack directly to the classifier. The sequence side is embedded once per forward pass and shared by all consumers, bounding inference latency. Trained with a dual sparse/dense (Adagrad + Muon) optimizer, an auxiliary conversion-delay head, and multi-path mutual learning, UniDot finished as the runner-up on the Industrial track of the TAAC KDD Cup 2026.
Rongcheng Lin, Yan Sun, Jamey Zhang et al.· 0 citations
Large language models (LLMs) are reshaping recommender systems by enabling richer modeling of users, content, and context directly in natural language. At Netflix, we are exploring this direction through GenRec, an LLM-backed recommendation ranker built on top of an in-house foundational LLM. GenRec follows a two-phase framework: Phase 1 adapts an open-source LLM to Netflix data, developing deep understanding of the catalog and member behavior while balancing capabilities such as content understanding and instruction following. Phase 2 post-trains this foundation model with recommendation-ranking specific data, labels, and reward signals, aiming to align the ranker with business requirements and long-term member satisfaction. This paper focuses on Phase 2 and the transition from a traditional discriminative ranker with thousands of engineered features to an LLM-backed ranker driven by verbalized user histories and context. We describe our design for input verbalization and context engineering, post-training data construction, reward integration, model architecture, and a cost-constrained serving design based on a prefill-only inference approach. We report results from a large-scale A/B test comparing GenRec against the current production ranker model, where we show that a GenRec model trained with substantially fewer Phase-2 labeled training examples and input signals can achieve statistically significant gains in offline and online metrics. We discuss how LLM-backed recommenders could shift the recommendation paradigm: from feature engineering to context engineering, and from bespoke architectures to shared foundation backbones. We also outline practical lessons for serving such systems under real-world resource constraints.
Ying Li, Shradha Sehgal, A. Rao et al.· 0 citations
We introduce Sona, a single-model generative recommender for Yandex Music. In an online A/B test, Sona replaced the entire production cascade, comprising more than 15 candidate generators followed by pre-ranking and ranking models that consume hundreds of features, including signals from large transformer models such as Argus and target-attention scorers, while significantly improving key engagement metrics. The architecture of Sona unifies candidate generation and ranking around a shared user representation. Its encoder transforms the user's chronological sequence of logged engagement events into hidden states consumed by both the autoregressive decoder and the Ranking Module. The next-token-prediction and distillation objectives jointly update the encoder, coupling generation and ranking through the same user state. Neither Sona nor its Teacher Ranker uses hand-engineered features; both operate on logged event fields and learned item representations. In the final Sona configuration, the larger teacher supplies ranking targets during training but is absent from serving, leaving the encoder, decoder, and Ranking Module as a single deployed model. We evaluate Sona in an online A/B experiment using live traffic from My Vibe on smart speakers, one of Yandex Music's largest recommendation surfaces. Relative to the production control, Sona produced statistically significant uplifts of 4.53% in Active Users, the primary metric, 6.30% in Total Listening Time, and 11.42% in Likes. These effects were incremental to improvements retained from preceding deployments. The Active Users uplift was 2.35 times the increment previously delivered by Argus, the strongest model deployed on this surface before Sona. These results show that a single jointly trained model can replace a mature multi-stage recommendation cascade while improving recommendation quality on live traffic.
Sona Team Alexandr Udeneev, A. Krasilnikov, Alexey Nadtochiy et al.· 0 citations
Large Language Models (LLMs) have emerged as powerful assets for recommender systems. However, deploying them as generative recommenders or zero-shot rankers at web-scale remains bottlenecked by prohibitive computational overhead and grounding challenges. In this paper, we revitalize the classic, highly efficient two-tower retrieval architecture by adapting LLMs as semantic representation backbones rather than generative engines. We introduce an LLM-native two-tower framework engineered for high-throughput, large-scale retrieval. Our architecture introduces several key innovations: a shared LLM encoder for joint user-item modeling, End-Of-Sentence (EOS) token pooling for compact sequence embedding, cross-dataset transfer learning, knowledge distillation from powerful cross-encoder teachers, and latent reasoning within the user tower. Extensive evaluation across three public benchmarks demonstrates that cross-encoder architecture outperforms current state-of-the-art (SoTA) models, while the efficient two-tower student achieves SoTA-comparable retrieval performance. Furthermore, experiments on internal large-scale production systems yield substantial topline retrieval improvements along with high resilience to model staleness and superior data scaling. Our findings demonstrate that when augmented with modern representation learning, the traditional two-tower paradigm remains an exceptionally competitive and practical solution for industrial retrieval systems.
Zhe Xu, Prachi Agrawal, Kavosh Asadi et al.· 0 citations
