A Study on English Translation Strategies for Guangdong’s Agricultural Products From the Perspective of Communicative Translation Theory

Research on English Translation Strategies of Agricultural Products in Guangdong Province Under Communicative Translation Theory

Against the backdrop of deepening cross-cultural communication within the Guangdong-Hong Kong-Macao Greater Bay Area, the quality of English translations of Guangdong’s agricultural products directly shapes their international communication influence and market competitiveness. Guided by Communicative Translation Theory, this paper targets prominent flaws prevailing in current English translations of agricultural products, namely semantic deviation, non-standard terminology and writing formats, insufficient cultural adaptation, and the absence of category identifiers. It puts forward optimized translation strategies including explicit rendering of generic terms, optimized free translation, cultural connotation compensation, and standardized transliteration. This research aims to achieve the delivery of accurate product information and ensure alignment with the cognitive conventions of target‑language audiences, so as to realize effective cross‑cultural communication. It is hoped that it can provide practical reference for the international promotion of distinctive agricultural products in Guangdong Province, and expands empirical studies concerning the English translation of agricultural products.

A Study on the English Translation Strategies of Geographical Indication Agricultural Products in Anhui Province from the Perspective of Skopos Theory

Under the background of global trade and cultural integration, geographical indication agricultural products in Anhui Province are important regional cultural symbols and economic resources. However, there are some problems in the current English translation work, such as inconsistent translation, lack of cultural connotation and poor communication effect, which hinder its international recognition and market expansion. Under the guidance of the three principles of skopos theory, coherence and fidelity, this study systematically investigates the current situation of translation by using the methods of text analysis and case comparison. Its purpose is to explore how to formulate corresponding translation methods according to different communicative purposes (for example, external publicity, cultural tourism, or sale); how to strike a balance between the correctness of culture and the acceptability of the audience; and how to help 'Huizhou culture going out' through translation practice. This study found that strategies should be flexibly combined according to specific goals: for words with cultural significance, the method of 'literal translation + annotation' can be used to retain their characteristics; for functional descriptions, adaptive changes must be made to match the cognitive habits of the target market. Therefore, the conclusion shows that the communicative function and communication effect of the translation can be greatly promoted by taking the purpose orientation as the orientation, the acceptability of the audience as the premise and the cultural authenticity as the core. This study provides a strategic reference for the English translation of geographical indication products in Anhui Province, so as to provide an application path based on Skopos Theory for the cross-cultural communication of Chinese local characteristic products. 

Optimization of English Translation Strategies for the International Publicity of Quanzhou Sportswear Brand Anta from the Perspective of Cultural Translation Theory

A Study on Translation Strategies of Hawkes’ English Translation of Hongloumeng from the Perspective of Dynamic Equivalence Theory

The English translation of Hongloumeng is of great significance to the dissemination of Chinese culture, and among them, Hawkes’ English translation is the most famous one. Based on the Dynamic Equivalence Theory, through the analysis of four levels: lexical, syntactic, textual and pragmatic, this study explores how to use the Dynamic Equivalence Theory to cross the linguistic and cultural gap between Chinese and English, and convey the original meaning to the target language readers. The study finds that Hawkes’ translated version mainly adopted the domestication translation strategy. In the lexical and textual levels, it mainly adopts methods such as free translation and idiomatic translation, while in the syntactic and pragmatic levels, it mainly uses techniques like division, conversion, and addition. The study enriches the practical path of Dynamic Equivalence Theory in the field of literary translation, and is also helpful to promote the spread and acceptance of Hongloumeng in the whole world.

English Translation Strategies for Culture-Loaded Words in China Daily’s 24 Solar Terms Column: A Translation Compensation Perspective

In the current context of accelerating the spread of Chinese traditional culture, the translation of culture-loaded terms has become a key issue in the study of translation and intercultural communication. Based on the analysis framework of translation compensation theory, this study takes the column of “24 Solar Terms” in China Daily as the corpus, and systematically explores the translation methods of culture-loaded words in this column. According to the four categories of ecology, material, society and language, this study examines how translators compensate for cultural loss and information loss in translation. The results show that the translator widely adopts compensation techniques such as free translation, amplification, transliteration and annotation, and logical explicitation, which effectively improves the understanding smoothness and text acceptance of the target readers while maintaining the cultural connotation of the source language. These strategies not only ensure the faithful transmission of cultural information, but also effectively promote the overseas dissemination of Chinese excellent traditional culture. It is expected that the research results can provide useful reference for the Chinese-English translation practice of culture-loaded words in similar publicity texts in the future.

On the Chinese Translation Strategies under Eco-translatology

Building on the theoretical approach of Eco-translatology, the paper analyses the translation strategies used by Huang Yuanshen in his Chinese translation of 《归宿》 (To the Islands) through linguistic, cultural, and communicative dimensions. It can be found that, linguistically, Huang uses a multi-dimensional strategy that involves syntactic domestication together with imagistic foreignization via Chinese paratactic constructions for the poetic features of the source text. Culturally, Huang applies a combination strategy of “domestication in the title and foreignization in the main text” in dealing with the Indigenous Australian cultural references and Christian discourses, while Taoism views about nature are indirectly incorporated into the Chinese translation. Communicatively, ritual-like sentences with repetitive rhythms are utilized for bridging the writer’s intention with the audience. The study demonstrates that Huang achieves dynamic adaptation between the source-language and target-language ecologies, enabling the original work to successfully “survive” and “grow” within the Chinese literary ecosystem.