Research on the Intrinsic Mechanism and Innovative Mechanism of Artificial Intelligence Empowering the Value Guidance of Ideological and Political Education in Universities

Abstract

In the context of deep integration between education digitization and artificial intelligence in higher education, ideological and political education, as the core carrier for cultivating morality and talents, faces changing educational environments, diversified youth thinking, and the limitations of traditional paradigms. Value guidance is the essential goal of ideological and political education in universities, involving the shaping of worldviews, life philosophies, values, ideals, patriotism, and moral character. Traditional value guidance often shows strong indoctrination, insufficient precision, fixed content forms, weak process tracking, neglect of individual differences, and limited emotional resonance. This study analyzes the intrinsic mechanism and innovative mechanism through which artificial intelligence empowers ideological and political value guidance. Based on survey and interview data from universities and vocational colleges, it constructs a theoretical model including value cognition adaptation, value identity infiltration, value internalization and transformation, and value behavior regulation. It further proposes innovation mechanisms for content supply, teaching implementation, communication guidance, evaluation feedback, and institutional guarantee. In digital campus environments, wireless communication platforms and electromagnetic information systems provide the infrastructure for intelligent ideological profiling, precise delivery, and compliant data governance.