Aug 2026· Mediterranean Politics· pp. 1-24· 0 citations· 79 references
Abstract
Digital activism gained momentum due to its potential to raise awareness, influence public opinion, mobilize people, coordinate action, and shape public policy. Extant work concludes that people engage in online activities for several reasons that range from convenience or broad outreach to emotional drivers or political attitudes. However, we miss evidence about how trust influences people’s online engagement. Drawing on a survey among citizens in Greece, this article examines how social and political trust influence people’s engagement in digital activism. It distinguishes between six common forms of digital activism: slacktivism, boycotts, data dissemination, meta-voicing, digital assertion and buycotts. We find that many individuals perform more than one digital activity, social trust has consistent positive effects on multiple forms of digital activism, and the effects of political trust vary according to the complexity and goals of digital activities. These results hold when controlling for political interest, offline participation and use of social media.
Social media and the widespread use of digital technologies have led to a rise in social involvement and proactive
participation in socio-political activities and political agendas. Nevertheless, our way of communicating is now
undergoing development, and as a result, its impacts may be observed in the socio-economic-p...
V. R. Kumar· International journal of pro...· 0 citations
Young adults often participate in elections at lower rates than older citizens, while social media has become a prominent space for political information, expression, interpersonal influence, and campaign communication. Yet the literature frequently combines general social media use with political social media use and...
Tej Bikram Basnet, Amrit Shahi· Spectrum of Humanities and S...· 0 citations
This study examined the role of social media in political communication, focusing on its
influence on political engagement, the spread of misinformation, and public trust in online
political discourse. With the increasing reliance on digital platforms for political information,
concerns about the credibility of such co...
E. S. Fasinu· WORLD JOURNAL OF INNOVATION...· 0 citations
Digital inequalities pose a threat to democratic participation, especially at the local
level where citizen–government interactions are most direct. This study examines
how multidimensional digital inequalities influence external political efficacy—
citizens’ perceptions of government responsiveness in Khon Kaen Munici...
Kasipat Thonmanee Kasipat Thonmanee· FWU Journal of Social Scienc...· 0 citations
Social media has grown at a rapid pace and is now a new avenue providing social entrepreneurs with the resources of communication, community engagement, resource acquisition and social impact creation for sustainable business models. In this context, the present study aims to explore the impact of social media marketin...
R. Bharathi, Abhishek Sharma, A. Todmal et al.· International journal of com...· 0 citations
The digital transformation of public life has created new arenas in which young people negotiate citizenship, political identity, and collective action. This paper investigates the changing relationship between digital activism and youth civic participation, with particular attention to the ways networked technologies...
Satyam Verma, A. Gardia· International journal of Eme...· 0 citations
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