Circular Fashion and Online Thrifting: How Trust Transforms Purchasing Behaviour

Review Open access Sep 2026

CIRCULAR FASHION AND ONLINE SECOND-HAND SHOPPING: WHEN TRUST TRANSFORMS BUYING BEHAVIOUR

This study seeks to examine the impact of perceived risks on consumers’ intention to purchase second-hand clothing and accessories via online platforms in Tunisia. A quantitative survey conducted among 166 individuals reveals that security, functional, health, and social risks exert a negative influence on purchase int...

Khouloud Gammoudi, Kaouther Saied Ben Rached · UCJC Business and Society Re... · 0 citations

2026

From Interface to Intention: How Platform Design and Risk Perceptions Shape Trust in Online Food Delivery

Online food delivery (OFD) platforms operate in a digital environment shaped by increasing data regulation and cybersecurity concerns. Consumer decisions in such settings extend beyond convenience. They are influenced by how platforms manage privacy, security, and transparency. This study examines the role of User Inte...

Roli Wadhwa, Shalini Gautam, Ranchay Bhateja · JIMS 8M The Journal of India... · 0 citations

Review Open access

Scaling Sustainable Fashion: Consumer and Operational Insights from Human Collective

This study investigates the factors influencing consumers’ intention to purchase sustainable fashion, with particular focus on the persistent attitude-behaviour gap between consumers’ stated commitment to sustainability and their actual purchasing behaviour. The research examines key demand-side factors, including atti...

Pedro Zeballos · 0 citations

Open access Sep 2026

The Rise of Digital Authenticity: Consumer Experiences in Building Trust through Social Commerce

The findings suggest that businesses and platform providers should prioritize transparent communication, authentic digital content, and credible user-generated information to strengthen sustainable consumer relationships to strengthen sustainable consumer relationships.

Nurul Haeriyah Ridwan, Damas Gianluigi Alrizqi, S. Muhrami · East Asian Journal of Multid... · 0 citations

Open access Aug 2026

Building Trust To Drive Purchase: Key Factors In Vietnamese Livestream Commerce

Livestream commerce represents a significant advancement in digital retail by combining real-time interaction with social engagement to influence online purchasing behavior. This research develops and empirically tests a structural model to explain consumers’ purchase intentions in livestream settings. Five antecedent...

T. Ly, Nhat Van Ngo, My Tra Dao et al. · Journal of Development and I... · 0 citations

Open access Sep 2026

Impact of Greenwashing on Consumer Trust and Purchase Intentions

Social views changed significantly as the twenty-first century began; one such development was in consumer behaviour. Corporates promote their image as a sustainable and social-responsible company by using green marketing techniques noise. Growing numbers of greenwashing and bogus environmental claims raise worries abo...

S. Patole, Ashok Raut, Neelam Raut et al. · Journal of Asia Entrepreneur... · 0 citations