Determinants of Generation Z’s Intention to Open Bank Accounts through BYOND by BSI

Abstract

Purpose: This study aims to examine the factors influencing Generation Z’s behavioral intention to use the BYOND by BSI online account-opening service in Yogyakarta. The study extends the Technology Acceptance Model (TAM) by incorporating Social Influence and Quality of Internet Connection.Design/Methodology/Approach: A quantitative causal research design was employed. Primary data were collected from 240 Generation Z respondents residing in Yogyakarta through a structured questionnaire using purposive sampling. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Findings: The findings show that Perceived Usefulness, Perceived Ease of Use, and Attitude Toward Using have positive and significant effects on Behavioral Intention to Use the BYOND by BSI online account-opening service. In addition, Social Influence positively affects Perceived Usefulness, while Quality of Internet Connection positively affects Perceived Ease of Use. These findings indicate that Generation Z’s adoption of digital banking is shaped by technological, social, and infrastructural factors. Research Implications: The findings suggest that Bank Syariah Indonesia should improve application usability, service functionality, digital infrastructure, and user engagement to encourage Generation Z’s adoption of BYOND. However, the study is limited to Generation Z respondents in Yogyakarta and uses a cross-sectional design. Future research should examine broader populations and regions and consider additional factors such as trust, perceived risk, security, and facilitating conditions.