The current paper draws on self-presentation theory and warranting theory to evaluate how the language patterns in an online marketplace reflect seller status (i.e., a prolific seller versus an everyday seller). Using 1.6 million musical instrument listings from Reverb.com in search of content, style, and structural differences in seller product descriptions, the evidence suggested prolific sellers tend to focus more on objective and functional aspects of a product (e.g., its features and specifications) and less on subjective characteristics like tone, relative to everyday sellers. Prolific sellers also communicated in a more narrative-like style, which was driven by an elevated use of personal pronouns, and they used longer descriptions than everyday sellers. Therefore, what prolific sellers focus on tends to be quite technical, but how they communicate this information is typical of a story that is told to potential buyers. Implications for self-presentation theory and warranting theory are discussed.
Drawing on attribution theory and an interactive marketing perspective, this research examines how homophonic (vs. non-homophonic) store names, conceptualized as a form of offline consumer–message interaction, influence brand image through inferential and affective pathways and how informational cue type moderates...
Tao Xu, Hua-Yu Cai, Yu-Hao Zheng et al.· Journal of Research in Inter...· 0 citations
This paper explores the relationship between the essay and the column—two forms
that share important stylistic and conceptual affinities, but differ in several structural
and functional aspects. Although the essay is the older and more established form,
attempts to define it have proved inconclusive. From Montaigne’s i...
S. Janjić· Zbornik radova Filozofskog f...· 0 citations
A dating profile asks a writer to do something oddly demanding in just a few
sentences: come across as coherent, likeable, and consistent, all at once, with almost
no room to spare. This paper looks at how online daters manage that, examining the
cohesive devices and coherence strategies holding their self-description...
E. Ifensor· International Journal of Mod...· 0 citations
This introduction provides an overview of the fifteen papers accepted to the Communication, Digital Conversation, and Media Technologies minitrack of HICSS 2026, and charts how platforms, publics, and producers co-create contemporary communication.
Seth C. Lewis, Gina M. Masullo, Y. Kalman· 0 citations
Abstract Young people in Denmark spend considerable time on social media platforms such as TikTok and YouTube, engaging with vlogs, tutorials, and unboxing videos that are often in English. Drawing on a five-month ethnographic study of 20 high school students (aged 15–17) in the Copenhagen area of Denmark and a dataset...
M. Skov· International Journal of the...· 0 citations
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