Reimagining Business Education: The Role of AI in Transformative Pedagogy

Abstract

: The research examines how artificial intelligence (AI) is used in business education by studying how educators perceive AI and how it influences their teaching methods and student participation and how it creates both challenges and possibilities for educational institutions. Data collection at Pangasinan State University utilized a mixed-method approach which included surveys and semi-structured interviews and focus group discussions and document analysis. Most educators have moderate AI knowledge according to the findings but they need specific training because of their low confidence in using AI. AI implementation improved teaching methods and student engagement because it used personalized learning and interactive educational tools. The main challenges for institutions stemmed from ethical dilemmas and digital access disparities and their respective institutional readiness levels. Educational institutions need to build professional development programs and educational technology infrastructure and create methods that support all students in order to make AI an educational tool in business studies. Institutions that implement AI technology gain a competitive advantage because it helps them create their educational identity and modernize their institutional appeal.