DIGITAL COMMERCE AS A CATALYST FOR E-BUSINESS GROWTH: EXPLORING TECHNOLOGY ADOPTION, CUSTOMER EXPERIENCE AND BUSINESS PERFORMANCE

Abstract

Digital commerce has crop up as asignificant driver of shift in modern business, influencing how organizations collaborate with customers, charge the transactions and develop competitive action. The speedyextension of internet connectivity, mobile technologies, digital payment systems and online platforms has inspired businesses to consolidate digital commerce into their e-business action. This study investigate the role of digital commerce in developing e-business growth by absorbing on technology adoption, customer experience and business performance. The study needs to understand how the sufficient use of digital technologies can develop operational capability, strengthen customer contacts and support sustainable business development. It also explores the factors that force the customers’ acceptance of digital commerce, including assistance, preservation, accessibility, service quality and expectation. The study further considers the tie-up between embellished customer contact and business achievement in terms of customer detention, sales progress, market reach and competing advantage. Secondary information from research publications, industry reports, institutional sources and related digital commerce literature will be used to backing the analysis. The study is normally to provide appropriate insights for businesses exploring to enhance their digital techniques and reciprocate effectively to altering consumer predictions. The findings may helpful to the organizations in developing customer-oriented and technology-driven avenues for long-term e-business growth.