Aug 2026· African Journal of Agricultural Science and Food Research· Vol 23, pp. 249-260· 0 citations· 5 references
Abstract
The socioeconomic determinants influencing marketers’ participation in marketing cassava products in Enugu metropolis were studied. Combinations of multistage and purposive sampling techniques were employed in the collection of data from 270 cassava product marketers using a structured questionnaire. Descriptive and inferential statistics were used to realize the objectives of the study. The findings show that the mean age of the marketers was 41 years, with the majority of them (83.33%) being females. About 66.67 % of the marketers were married, with a mean household size of 7 persons and an average marketing experience of 10 years. The result equally revealed that the average initial amount invested in the business was N 280,211, while the average quantity of product marketed per day was 134 kg, with an average of 2 persons employed as labour. About 91.11 % of the marketers can read and write. The X2 value of 2931.250 was statistically significant at p < 0.05. It was revealed that age, marketing experience, years spent in school, quantity of product marketed, number of labourers employed and the initial amount invested in the business have a positive influence on cassava product marketing. The results further revealed that the inter-relationship between years spent in school and marketing Experience (.823**), initial amount invested and years spent in school (.638*), quantity marketed and marketing experience (.577*), labour employed and quantity of cassava product marketed (.517*) has a strong effect on cassava product marketing decisions. It was recommended that accessible loans and friendly economic policies be instituted to encourage marketers.
Farmland access remains a key constraint for smallholder farmers in Nigeria, with increasing reliance on the land rental market. This study investigates the determinants of farmland market participation among smallholder farmers in Ogun State across different land arrangement types, socio-economic characteristics, and participation outcomes. Primary data from 150 respondents were analyzed using descriptive statistics, multinomial logistic regression, bivariate logit model, and a problem ranking index. Result of the socio-economic analysis revealed that most farmers were above 40 years, with farming as a secondary occupation for many. Participation in the rental market was notable, with 58% renting in land and 41.3% renting out. Multinomial regression results showed that education significantly reduced the likelihood of choosing ownership (p < 0.001), communal (p = 0.056), and sharecropping (p = 0.009). Farm size positively influenced selection of ownership (B = 0.81, p = 0.001) and communal (B = 1.11, p = 0.004) arrangements. Bivariate logit estimates showed land size significantly reduced the likelihood of renting in (B = -0.84, p = 0.012) but increased renting out (B = 1.02, p = 0.018). Household size increased rent-in participation (B = 0.56, p = 0.031), whereas age significantly influenced rent-out decisions (B = 0.44, p = 0.022). The significant correlation coefficient (rho = 0.411, p = 0.008) indicated interdependence between both decisions. The findings reveal a dynamic farmland market shaped by socio-economic pressures and land scarcity. Land tenure arrangements, farmers' cooperatives, and land information services need to be strengthened to improve land access and rural productivity.
Q. G. Nafiu, W. M. Ashagidigbi, A. O. Ijaoba et al.· FUDMA Journal of Agriculture...· 0 citations
Sustainable agribusiness initiatives are essential for environmental conservation, economic growth, and food security. However, cassava processors in rural Nigeria face barriers such as financial constraints, limited knowledge, and socio-economic challenges. This study examines factors influencing participation in sustainable agribusiness initiatives among cassava processors in Ido Local Government Area, South-West Nigeria. A structured questionnaire was used to collect data from 101 respondents, selected from a total population of 298 cassava processors across eight major processing sites. Data were analyzed using descriptive and inferential statistics, including multiple regression analysis. Findings reveal that 65.3% of respondents were aged 41-60 years, 64.4% had secondary education, and 45.5% had 16-25 years of experience. Monthly income was relatively modest, with 51.4% earning between ₦31,000 and ₦50,000. Awareness of sustainable agribusiness initiatives was high (mean = 3.94/5), and participation levels were also significant (mean = 2.52/3). However, financial constraints (mean = 3.56/5) and limited access to reliable information (mean = 2.30/5) hindered engagement. Regression analysis (R² = 0.826, F = 54.458, p < 0.05) identified awareness (β = 0.555, p < 0.001) as the strongest predictor of participation, while gender (β = -0.119, p = 0.019), education (β = -0.082, p < 0.001), and marital status (β = -0.109, p < 0.001) negatively influenced involvement. The study recommends targeted programs to improve awareness, provide financial support, and enhance capacity-building efforts, particularly for women and less-educated processors. Addressing these barriers will foster increased participation in sustainable agribusiness, contributing to economic empowerment and food security.
Olaoluwa Adebayo, S. O. Adeogun, I. Ademiluyi· Selcuk journal of agricultur...· 0 citations
The study evaluated the profitability of marketing value-added pork products in Makurdi Metropolis. Multi-stage sampling technique was used in selecting the marketers of pork products. Data were collected from 90 respondents, randomly selected using a structured questionnaire. Data analysis was carried out using descriptive statistics such as frequency distributions, percentages, mean scores, and net return analysis. Sensitivity analysis was carried out to capture how responsive the outcome is to fluctuations in prices. The major value-added methods are peppering (64%) and smoking (46.67%). The result showed that pork marketing is profitable and viable with an annual profit of N146,240, a benefit-cost ratio of 1.13 and a 13% return on investment. The major challenges encountered are competition from other meat products and regulatory compliance issues. The major recommendations are capacity building and funding.
Jennifer N. Ugwu, Chioma C. Odoh· Research Journal of Agricult...· 0 citations
This study examined the influence of digital marketing on consumer behaviour for retail products in Adamawa State, Nigeria. A survey research design was adopted. The study had two objectives, two research questions, and two hypotheses, with a sample size of 400 respondents drawn from three local government areas (Yola North, Mubi North, and Ganye) representing the three senatorial zones of Adamawa State. A structured questionnaire comprising three constructs social media marketing (7 items), mobile marketing (7 items), and consumer behaviour (7 items) was used for data collection on a 5-point Likert scale. The instrument was validated by three experts, and a pilot test yielded Cronbach’s Alpha reliability coefficient of 0.77, 0.74, and 0.79 for the three constructs respectively. Data were analysed using mean and standard deviation for research questions, while simple linear regression was used to test the null hypotheses at the 0.05 level of significance. The findings revealed that social media marketing had a grand mean of 3.50 and accounted for 97.5% of the variance in consumer behaviour (R² = 0.975, p < 0.001), while mobile marketing had a grand mean of 3.29 and accounted for 99.3% of the variance (R² = 0.993, p < 0.001). Consumer behaviour was measured through indicators of purchase intention, brand switching, purchase frequency, information-seeking behaviour, impulse buying, brand loyalty, and post-purchase satisfaction, yielding a grand mean of 3.41. Both strategies significantly influenced consumer behaviour, with mobile marketing emerging as the stronger predictor. Recommendations include that retailers should intensify investment in social media marketing by creating interactive and visually appealing content, adopt personalised and timely mobile marketing messages to avoid consumer fatigue, and leverage mobile payment options strategically.
This study aims to examine the supply chain mapping, key problems, and cost-benefit ratio analysis of banana farming in Morang district. This is a mixed-methods descriptive research design using a deductive approach. The respondents selected for this study are aged 18-65 years and are from different professions. The major occupation of these respondents is real farmers (76.6%), and 23.4% are in other services, including teachers, businessmen, and service holders. A survey was conducted with a representative sample of 300 banana growers, including both males and females. The sample was selected using the convenience sampling technique. Required information for the study was collected primarily from primary data sources. Various statistical tools were used to analyze and interpret the data, which enabled the researcher to carry out this research work. Findings indicate that farmers from each Bigha earn an average income of Rs. 347000, with an average annual cost of Rs. 108000. Quality and commercial banana farming could bring immense opportunities for the prosperity and happiness of banana growers in the study area. To enhance production, key problems faced by farmers should be addressed. Also, they need to be encouraged by providing support, grants, subsidies, and other facilities. Government, concerned ministries and departments that serve as guardians, should promote policies, programs, and plans that benefit real and small-scale farmers.
Umesh Upreti· Academic Journal of Sukuna· 0 citations
The study examines economic analysis of yam producer-marketers in Apa Local Government Area
of Benue State, Nigeria. The specific objectives of the study were to; describe the socio-economic
characteristics of yam producer-marketer; estimate cost and returns of yam producer-marketer;
and identify factors that influence yam producer-marketer; Taro Yamane formula was adopted to
determine the sample size of 60 and primary data was used and well-structured which were
administered to the respondents in the study area. Analytical instruments such as descriptive
statistics, gross margin and multiple regression were used to analysed data. The result analysed
on descriptive statistics revealed that most of the yam producer- marketers were married (60.0%),
had more years of experience (45.0%), had attended tertiary education (46.7%) and majority
belong to members of cooperative (73.3%). The result also further indicates that most of the yam
producer-marketers (63.3%) had household size of between 5-10 and most of them were within
the youthful age of 31- 40 (35.0%). The mean annual income of ₦ 1,919,500.00 and most of the
yam produce-marketers in the study area had annual income of ≤ 10 represented at 45.0%. The
result on gross margin indicates that the yam production and marketing was profitable in the study
area since the revenue generated per tuber (₦ 891,67) exceeds the total variable cost (₦ 675.46)
with the gross margin of ₦ 216.21 and cost of yam constituting the highest cost represented
(87.4%) among the variable cost followed by transportation (8.1%) in the study area. The return
on investment was ₦ 0.32 implying that for each one naira invested, there is return of ₦ 0.32 that
is realised. The result on multiple regression revealed that age (-0.71), education level (0.33),
annual income (0.85) and marketing cost (0.58) were all significant but with different signs
implying different level of significance. For overall model, the R-square was found to be 0.7827
at 78.3% and F-value (18.41) was positive and significant at 1% level of significance thus rejecting
the null hypothesis implying that there was significant difference in factors influencing yam
production and marketing in the study area. Based on the findings of the study, it was
recommended that Benue State government in partnership with Local Government Councils and
other institutions should establish a fund in the yam producing and marketing areas to enable them
access credit facilities for their businesses. Yam producers and marketers in the study area should
encourage to form cooperatives for easy accessibility of loan in order to reduce their financial
constraints.
Agulebe T., Aker I. E., Idakwo, A. H.· INTERNATIONAL JOURNAL OF MAR...· 0 citations
