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Unveiling the human touch: how AI chatbots’ emotional support and human-like profiles reduce psychological reactance to promote user self-disclosure in mental health services

Aug 2026 · International Journal of Advertising · Vol 45, pp. 1499 - 1523 · 17 citations · ⚡ 1 influential · 79 references

TL;DR

Investigation of two dimensions of anthropomorphism in human–chatbot interactions revealed that high emotional support from a chatbot, particularly when presented with a human-like profile, effectively reduced psychological reactance, which promoted the adoption of adaptive coping strategies for managing stress.

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