The Interactions website (interactions.acm.org) hosts a stable of bloggers who share insights and observations on HCI, often challenging current practices. Each issue we'll publish selected posts from some of the leading and emerging voices in the field.
Jae Chung, Yu Ding, and Ajay Kalra reveal how personal storytelling, social connections, and emotional expression on social media can dramatically boost audience engagement, increasing viewer’s interactions and their perception of influencers as authentic. 1
Barbara Duffek, Andreas B. Eisingerich, and Omar Merlo share insights from a global study on influencer marketing, revealing five properties that contribute to authenticity and suggesting six strategies that will help managers to align their stakeholders, build trust, and get the most out of influencer marketing.
The polarised row over Cambridge’s youngest ever Black professor reveals much about merit and belonging in British academia, write Sam Seidu, Partha Kar, and Anton Emmanuel
Duncan Watts’ work has helped define how we study social relations, collective dynamics, and digital platforms. It ranges from articles combining formal modeling and empirical discoveries to widely read books. He has moved between disciplines and problems, shaping the fields of network science and computational social science along the way. In this conversation with Philipp Brandt, he retraces his steps and maps out an integrative framework that flips the research design process to start with problems and produce generalizable knowledge.
AI chatbots are becoming experts at changing people's minds. What gives them an edge?
MIT affiliates engage with the MIT-IBM Computing Research Lab to bring rigorous theory to production systems.
A new method, called CW-Net, translates the reasoning process of an autonomous vehicle’s AI system into understandable concepts that explain its behavior.